BDC's Guide for Entrepreneurs - creating an effective strategy

Are you an entrepreneur or a business owner looking to create an effective social media strategy? The Business Development Bank of Canada’s (BDC) Social Media Guide for Entrepreneurs provides different strategies to achieve successful outcomes. 

Social media is an essential marketing tool that entrepreneurs can use to establish an online presence, engage with their audience and reach new levels of success. An effective use of social media is an important component of a marketing strategy, but are businesses using the right tools for their goals and objectives? The guide includes examples of how entrepreneurs have harnessed the effectiveness of the right social media tools to drive up their sales, navigate changing market trends, searching for employees and staying in touch with their clientele.

Learn how to create a social media strategy, build your presence, produce engaging content and respond to negative comments on your consumer review site. Readers also have the advantage of going through the case studies to gain in-depth knowledge and to learn about best practices.

Download the complete guide (PDF)